An immortelle luxury retreat doesn’t begin in a treatment room. It begins in a landscape — one shaped by sun, salt, wind, and resilience.
Pag Island is covered in golden helichrysum, better known as immortelle, a wild plant that thrives in places most life avoids. Its warm herbal scent drifts through the air, catching your senses before the sea even comes into view.
At Plant Villas, immortelle isn’t a detail.
It is the signature — the smell of stillness, the feeling of return, the golden thread of everything you experience here.
And the truth is simple:
you can smell the luxury before you see it.
A Luxury Retreat That Grows Wild
Immortelle grows where almost nothing else can:
A plant that survives this environment becomes a symbol of resilience — one that feels deeply familiar to the high achievers who arrive at Plant Villas quietly exhausted.
It glows at sunset.
It hums in the wind.
It softens the mind without effort.
This is luxury born from nature, not design.
24/7 Aromatherapy — From Your Own Terrace
Guests often ask us why they feel calmer within hours of arriving.
It’s the immortelle.
At Plant Villas, you don’t need diffusers or oils — your terrace is your aromatherapy room.
The air itself carries the warm, grounding fragrance of immortelle, especially after summer rain or during the golden hour when the plants heat under the sun.
This is not curated wellness.
This is the island doing its job.
Why Immortelle Works on the Nervous System
Immortelle has been used for centuries for its calming, restorative effects. Today, research confirms what tradition already knew:
At an immortelle luxury retreat, healing doesn’t happen because you try —
it happens because the environment finally lets you stop trying.
Indulge in the Immortelle Soak — A Signature Plant Villas Ritual
One of our most loved experiences is the Immortelle Hot Tub Soak.
Your private hot tub is filled with hydrosol distilled from our own fields — a thousand litres of floral water surrounding your body with warmth, scent, and quiet.
The effect is immediate:
It’s a ritual many guests repeat daily, calling it “a reset button in water.”
Immortelle Beyond Your Stay — Plant Immortelle Cosmetics
We believe the memory of Pag shouldn’t end when your holiday does.
That’s why, from our very own immortelle fields, we produce Plant Immortelle — our all-natural cosmetic line created from the same golden plants that surround the estate.
Guests often fall in love with:
It’s the Plant Villas experience bottled — simple, clean, and deeply restorative.
And if you’re visiting Ljubljana Christmas Market this season, you can find us at our stall on Breg, where:
Plant Your Own Immortelle — A Ritual That Continues at Home
Whether you visit our stall in Ljubljana, Sklovenia or order online, we will plant your immortelle on our “love fields” at Plant Villas.
Your plant grows with the seasons.
And when you come to Pag —
you can visit it.
Touch it.
Smell it.
See how it thrived in your absence.
Guests call it “a piece of Pag that waits for me.”
It’s a small ritual, but a meaningful one — a living reminder that stillness can grow roots too.
Immortelle as Quiet Luxury
Immortelle represents everything we believe about luxury:
It doesn’t decorate the land.
It defines it.
At Plant Villas, you don’t sign up for an immortelle treatment.
You stay inside one.
At Plant Villas, the Retreat Begins Before You Even Notice
The scent.
The silence.
The golden fields.
The warm air.
The QVINCHA rhythm of slow, grounded living.
This is what an immortelle luxury retreat feels like:
not curated wellness, not scheduled self-care —
but a natural return to yourself.
Because here, the healing begins the moment your senses arrive before you do.
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🖋 Written by
Maša K. Blunt
Plant Villas — Brioni Hotels & Villas Collection
Skuncini stani – Samorašnji 28,
53291 Novalja,
Otok Pag Hrvatska,
Croatia
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